Most founders I meet are solving the wrong problem.<\/p>\n
They spend months perfecting the product. <\/p>\n
Zero time figuring out who is actually going to buy it.<\/p>\n
I have built five companies.<\/p>\n
The ones that struggled – we fell in love with what we built. <\/p>\n
The ones that worked – we fell in love with the customer’s problem.<\/p>\n
That gap is everything.<\/p>\n
When you love your product you defend it. <\/p>\n
When you love the problem you listen.<\/p>\n
Listening is what turns a product into something people actually pay for.<\/p>\n
I have watched founders raise funding, hire teams,
build for 18 months and launch to silence.<\/p>\n
Not because the product was bad. <\/p>\n
Because nobody validated whether the pain was real before the first line of code was written.<\/p>\n
The most expensive mistake in business is not a failed product. <\/p>\n
It is a product nobody wanted that took two years to build.<\/p>\n
One question I ask every founder before I write a cheque:<\/p>\n
Have you charged someone for this yet?<\/p>\n
Not a waitlist. Not a letter of intent. Not a pilot.
Money. In your account. <\/p>\n
Before the product is finished.<\/p>\n
If the answer is no – we are not talking about building yet. <\/p>\n
We are talking about validating.<\/p>\n","protected":false},"excerpt":{"rendered":"
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