{"id":2802,"date":"2026-09-11T07:00:26","date_gmt":"2026-09-11T07:00:26","guid":{"rendered":"https:\/\/lakamsani.me\/blog\/2026\/09\/11\/features-dont-sell-outcomes-do\/"},"modified":"2026-09-11T07:00:26","modified_gmt":"2026-09-11T07:00:26","slug":"features-dont-sell-outcomes-do","status":"publish","type":"post","link":"https:\/\/lakamsani.me\/blog\/2026\/09\/11\/features-dont-sell-outcomes-do\/","title":{"rendered":"Features don’t sell.\r\nOutcomes do."},"content":{"rendered":"

Features don't sell.
\nOutcomes do.<\/p>\n

Originally posted on X<\/a><\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

Features don't sell. Outcomes do. Originally posted on X<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2802","post","type-post","status-publish","format-standard","hentry","category-x-posts","wpcat-19-id"],"_links":{"self":[{"href":"https:\/\/lakamsani.me\/blog\/wp-json\/wp\/v2\/posts\/2802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lakamsani.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lakamsani.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/lakamsani.me\/blog\/wp-json\/wp\/v2\/comments?post=2802"}],"version-history":[{"count":0,"href":"https:\/\/lakamsani.me\/blog\/wp-json\/wp\/v2\/posts\/2802\/revisions"}],"wp:attachment":[{"href":"https:\/\/lakamsani.me\/blog\/wp-json\/wp\/v2\/media?parent=2802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lakamsani.me\/blog\/wp-json\/wp\/v2\/categories?post=2802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lakamsani.me\/blog\/wp-json\/wp\/v2\/tags?post=2802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}