{"id":798,"date":"2012-12-25T08:49:53","date_gmt":"2012-12-25T08:49:53","guid":{"rendered":"http:\/\/lakamsani.me\/?p=798"},"modified":"2018-10-17T10:24:17","modified_gmt":"2018-10-17T10:24:17","slug":"can-kirana-sell-washing-machines-we-are-proving-that-can-be-done","status":"publish","type":"post","link":"https:\/\/lakamsani.me\/blog\/2012\/12\/25\/can-kirana-sell-washing-machines-we-are-proving-that-can-be-done\/","title":{"rendered":"Can Kirana Sell Washing Machines \u2026? We Are Proving That Can Be Done?"},"content":{"rendered":"

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Are you wondering how Kirana stores are selling products, which they have never sold before, viz. Washing Machines, Blenders, Dress Material, Shoes, Rice Cookers and Trimmers and so on.<\/p>\n

Recently we came up with something very interesting that made us confident enough to sell anything through local kirana stores and touch the sky of success. At first, we were dubious to sell big-ticket items thinking our customers may not buy high-ticket items at Kirana stores. But the truth is very different for the Indian consumer. Based on this, we could not hold trying to launch a new category of white goods such as washing machines. Surprisingly we witnessed that the orders trickled in first few hours of launch!<\/p>\n

This made us clear that we should continue selling items through Kirana store, where customer and retailer will have strong personal bonding.<\/p>\n

Yesterday we received 2300 orders of different products and since last night we processed 2300 shipments in one day.<\/p>\n

We are targeting this month end at least 3000 orders one day to set a benchmark. Surprisingly one of our Retailer who is small Kirana shop owner in Srikakulam district sold 112 E-commerce yesterday. That means one Kirana store could take 112 order and do business worth of Rs 31,580 then whatever we are thinking of becoming true.O nce upon a time we were thinking that our retailer would do max 10 orders a day this example proves two things 1) whatever we thought 10 orders is less 2) Kirana stores can sell anything and everything just not daily needs. When we called to ask that kirana store owner how he could book 112 orders in a day that too all prepaid in cash he happily said I never sold that many orders in regular business since I have take Business in a Box from Dukanline and made my kirana shop as Ekirana I am selling Ecommerce along with my own kirana items I making good money and my customers happy and I am happy. That\u2019s what we want to see in our stakeholders face. Happiness is most important thing that we want to bring in our stakeholders face and Value creation is the core DNA all of us at iPay.These two things make us motivated to come to work every day at iPay.<\/p>\n

Dukanline\u00ae is one of the vertical that was innovated and pivoted at iPay.
\nAt nascent stage of the concept we had high hope with Kirana stores that it will sell anything & everything, and will make any local Kirana store equipped with inventory at par with any other hypermarket, by providing inventory & service through our Business-in-a-Box Solution.<\/p>\n

Dukanline\u00ae powered by iPay\u00ae is empowering local Kirana stores to sell the items, which are available through iPay\u2019s Market place.<\/p>\n

In simple words iPay\u00ae marketplace gives huge product categories (many products as inventory as service). Our sellers sell these products.<\/p>\n

To know how exactly we work with retailer. How retailers selling Ecommerce through their shop watch this short video: Video1 and Video2<\/p>\n

Advantages for Sellers:
\n\u2022 Sellers can reach more customers who are not online.
\n\u2022 Sellers can establish retail channel of distribution in digital inventory as service across all retailers in iPay network.
\n\u2022 Seller is shipping products for the orders, which are pre-paid.
\n\u2022 Seller gets his money earlier than normal e-commerce payments. That will improve cash flow for business.
\n\u2022 Seller can control their inventory and pricing on their own.<\/p>\n

Advantage for Retailers:<\/p>\n