Last night, past midnight. Founder application number 972.
One line stopped me cold:
"I have the idea. I have the fire. What I don't have is anyone who believes me."
Had to put the laptop down for a minute.
Twenty-five years of building companies, and that sentence took me straight back.
The nights nobody believed.
The desk where I coded HTML pages after my day job at 1-800-FLOWERS.COM, INC. The silence of not knowing the first thing about business and building anyway.
My children grew up watching me build.
They saw me fall and get back up, long before anything that looked like success.
And watching THEM grow up taught me something: you don't love your children because of where they end up.
But my God, the pride when they get there on their own.
That is exactly what we are building at A Foundery.
Our capital. Our people. Our Princeton office. Every lesson and every scar from decades of running businesses through the ups and the downs.
All of it not to run anyone's startup. We have no interest in running your business.
We do it to be the ones in the room who believe you.
The co-founder who clears the path, then steps back and watches you walk it.
Every milestone you hit, your ownership grows.
Because it was never our company.
We were just holding it until you proved it was yours.
It is not important where you start. It is important where you end.
Who was the first person who truly believed in what you were building?
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Last night, past midnight. Founder application number 972.
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